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CONSUMER BEHAVIOUR Bednall Schiffman Kanuk Watson 1997
CONSUMER BEHAVIOUR Bednall Schiffman Kanuk Watson 1997
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Book is in good condition. Please see photos for condition.
Description
This most popular international undergraduate Consumer Behavior text has been adapted to reflect the Australian Business environment. This edition uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural and decision making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research and problems in performing research. A vivid and lively writing style motivates student interest.
Product details
Format Paperback | 736 pages
Dimensions 210 x 240 x 28mm | 1,439.98g
Publication date 28 Feb 1997
Publisher PEARSON HIGHER EDUCATION
Imprint Prentice-Hall (Australia)
Publication City/Country New South Wales, Australia
ISBN10 0724802207
ISBN13 9780724802203
G1
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